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Digital Marketing

09 / 10Growth · SEO · SMO · SMM

A rising growth line passing through six stages: search results where your page ranks first, social reactions, a piece of content, audience segments, climbing qualified visits and finally a booked demo.

Visibility is not the goal. Growth is.

Synapse combines search, social and content strategy to bring in qualified traffic, then turns that traffic into leads, customers and revenue you can see in the numbers.

  • ImpressionsbecomeQualified visitsSEO · Content
  • FollowersbecomeA real communitySMO
  • LikesbecomeLeadsSMM
  • RankingsbecomeRevenueAnalytics

SEO · Search engine optimisation

Be the answer people search for.

Seven disciplines, one goal: rank for the searches that bring in customers. Pick a suggestion to see each one.

Technical SEO

We make sure search engines can crawl, render and index every page that matters, and fix the errors that quietly hold rankings back.

  • Site audits
  • Crawl & index fixes
  • Schema markup

On-page SEO

Titles, descriptions, headings and internal links written for people first, and structured so search engines understand them.

  • Titles & meta
  • Heading structure
  • Internal linking

Content

Pillar pages and topic clusters that answer real questions in depth and build authority around what you sell.

  • Topic clusters
  • Editorial calendar
  • Content refreshes

Keyword Strategy

Keywords chosen for intent and value, not just volume, so the traffic you win is traffic that converts.

  • Intent mapping
  • Competitor gaps
  • Opportunity sizing

Local SEO

Business profiles, local pages, citations and reviews that put you in the map pack when nearby customers search.

  • Business profile
  • Local landing pages
  • Review strategy

Performance

Fast, stable pages rank better and convert better. We measure Core Web Vitals and fix what slows real visitors down.

  • LCP · INP · CLS
  • Image & code weight
  • Mobile first

Analytics

Rankings, organic traffic and conversions tracked together, and reported monthly with what changed and what we’ll do next.

  • Rank tracking
  • Search Console & GA4
  • Monthly reports

SMO · Social media optimisation

An ecosystem, not a feed.

Profiles, content and community tuned so every post compounds. Reach becomes engagement, engagement becomes community, community becomes customers.

  1. 01

    Content

    Posts, short video and articles shaped for each platform and each audience.

    16pieces / month
  2. 02

    Audience

    Optimised profiles and targeting that reach the people you actually sell to.

    48kreached
  3. 03

    Engagement

    Replies, shares and saves that signal your content is worth showing again.

    6.2%engagement
  4. 04

    Community

    Regulars who come back, recommend you and answer questions for you.

    3.1kmembers
  5. 05

    Conversion

    Clear paths from post to profile to site to sale, tracked end to end.

    420leads

SMM · Social media marketing

A rhythm that compounds.

Every month runs through the same five steps, and every month starts smarter than the last.

  1. 01

    Strategy

    Audiences, goals, channels and the story for the month ahead.

    Campaign brief
  2. 02

    Content

    Carousels, short video and posts, designed and written for each platform.

    Content pack
  3. 03

    Publishing

    Scheduled at the times each audience is actually online.

    Content calendar
  4. 04

    Engagement

    Replies, comments and messages answered quickly, in your voice.

    Community care
  5. 05

    Measurement

    What worked, what didn’t and what changes next month.

    Monthly report

Growth funnel

Every stage, measured.

From the first impression to the first invoice. We track where people drop off, then fix the stage that costs you most.

  1. 01

    Discovery

    Found in search results, feeds and shares.

    120kpeople reached
  2. ↓ 30%02

    Interest

    Clicked, watched or saved something.

    36kengaged
  3. ↓ 40%03

    Visit

    Arrived on the site from search or social.

    14.4ksessions
  4. ↓ 40%04

    Engagement

    Read, compared, came back.

    5.8kengaged sessions
  5. ↓ 15%05

    Lead

    Booked a demo, called or filled a form.

    870leads
  6. ↓ 15%06

    Customer

    Became revenue.

    131customers

Illustrative monthly figures for a B2B services brand.

Analytics

Numbers that tell the story.

Five measures, reported with context: what moved, why it moved and what we do next.

01Traffic

+183%

Organic sessions, month one to month six.

02Rankings

4/ 4

Priority keywords now on page one.

03Engagement

3m 42s

Average engaged time, up from 2m 10s.

04Leads

870

Leads a month by month six, from 280.

05Conversions

4.6%

Visit-to-lead rate, up from 2.1%.

Next step

Make sure people can find you.

Tell us where your customers search and scroll. We’ll build the plan to meet them there, and show you exactly what it brings in.

Grow your digital presence

Client stories

What our clients say

A few words from teams we've worked with across products, platforms and digital experiences.

Synapse Tech Solutions helped us bring our CRM and web development requirements together with a practical, business-focused approach. The team understood our needs and worked towards building solutions that fit our workflow. Their technical expertise and commitment to delivering a functional solution made the experience smooth.
Siddharth BhargavaVanPro · CRM & Web Development
Developing a streaming platform requires careful planning and the right technical expertise. Synapse Tech Solutions worked on our app and web development requirements with a clear focus on building a cohesive digital experience. Their approach to turning our ideas into a working product was valuable to the project.
Neha SinghJaiHo Films · Streaming App & Web Development
Synapse Tech Solutions helped us with our Shopify store development, focusing on creating an online shopping experience aligned with our business needs. The team approached the project with a good understanding of e-commerce requirements and the importance of a functional, user-friendly storefront.
Vishal SinghGlobexi · Shopify Store Development
Managing multiple business processes requires software that works together seamlessly. Synapse Tech Solutions worked on our CRM, ERP, and LMS development requirements with a focus on building practical solutions for our operations. Their ability to work across different software systems was an important part of the project.
Sameer BhattacharyaIOTS · CRM, ERP & LMS Development
Synapse Tech Solutions helped us turn our app development requirements into a structured development project. The team focused on the technical implementation and the functionality needed to bring our product vision to life. Their development expertise was valuable throughout the process.
Prateek KathalSYBF · App Development
We needed a web development partner who could understand our requirements and translate them into a practical solution. Synapse Tech Solutions approached the project with a focus on functionality and implementation. Their technical capabilities made them a suitable partner for our web development needs.
Pranay AggarwalStoxkart · Custom Software Solutions
Custom software development requires a clear understanding of business requirements and the ability to translate them into effective technical solutions. Synapse Tech Solutions worked on our software requirements with that objective in mind. Their focus on tailored development helped address the specific needs of our project.