Audience
We start with who is worth reaching: in-market searchers, lookalikes of your best customers and people who have already shown intent.
- In-market segments
- Lookalikes
- Retargeting
PPC That Performs.
Spend less on guesswork.
Synapse builds performance campaigns around qualified acquisition, constant experimentation and ROI you can measure, so every part of the budget has a job to do.
Where a $10,000 monthly budget goesillustrative
Guesswork
Measured
- 01Qualified acquisition
Targeting and bidding built around the customers you want, not the cheapest clicks available.
- 02Experimentation
Creative, audiences and landing pages tested continuously, with budget following the winners.
- 03Measurable ROI
Server-side tracking and clear attribution, reported in revenue rather than impressions.
Channels
Wherever intent shows up.
We plan across channels by where your buyers decide, then spend where each one earns its place.
- 01 Google AdsSearch, Shopping, YouTube and Performance Max, built around what people are actively looking for.
- 02 Social Media AdsMeta, LinkedIn and TikTok campaigns that reach the right people before they start searching.
- 03 Performance CampaignsCross-channel campaigns with automated bidding, fed by clean conversion data and strong creative.
- 04 AI DiscoveryEmerging AI channels, from sponsored answers to assistant placements, tested early and measured like any other channel.
Campaign system
Six stages. One system.
Creative
Several angles for every audience, each with one clear promise and a reason to act now.
- Hooks & angles
- Ad copy
- Static & video
Campaign
Structure, budgets and bidding built around the result you pay for, not the clicks you get.
- Account structure
- Bid strategy
- Budget pacing
Landing Page
Pages that keep the ad’s promise, load fast and make the next step obvious.
- Message match
- Speed
- Form design
Conversion
Every lead and sale tracked server-side and sent back to the platforms, so they optimise for customers rather than clicks.
- Conversion API
- Offline conversions
- Attribution
Optimization
Budget moves to what works, losers get paused and the next test is already queued.
- Weekly reviews
- Budget shifts
- Next test
-
84k matched
We start with who is worth reaching: in-market searchers, lookalikes of your best customers and people who have already shown intent.
-
3 variants
Several angles for every audience, each with one clear promise and a reason to act now.
-
64% paced
Structure, budgets and bidding built around the result you pay for, not the clicks you get.
-
6.1% CVR
Pages that keep the ad’s promise, load fast and make the next step obvious.
-
$23 CPA
Every lead and sale tracked server-side and sent back to the platforms, so they optimise for customers rather than clicks.
-
4.6× ROAS
Budget moves to what works, losers get paused and the next test is already queued.
Experimentation
Test it. Then trust it.
Every assumption becomes a test with a winner, a margin and a confidence level, before budget moves.
Creative
click-through rate · higher wins
A
“Manage every deal in one place”
B
“Close more deals this quarter”
Audience
cost per acquisition · lower wins
A
Lookalike of past customers, 1%
B
In-market for CRM software
Landing page
conversion rate · higher wins
A
Long-form page, form at the end
B
Short page, form above the fold
- 01MeasureRead results at significance, not on day two.
- 02LearnTurn winners into rules for angles, audiences and pages.
- 03OptimizeShift budget, retire losers and queue the next test.
Metrics
Five numbers we answer to.
Each one feeds the next: better relevance lowers cost per click, better pages lift conversion, and together they decide what a customer costs and what they return.
-
CTRClick-through rate
3.8%
Click-through rate equals clicks divided by impressions
from 2.1%higher is better
Is the ad relevant to the person seeing it?
-
CPCCost per click
$1.42
Cost per click equals spend divided by clicks
from $2.30lower is better
What each visit costs.
-
CVRConversion rate
6.1%
Conversion rate equals conversions divided by clicks
from 2.9%higher is better
How well the page turns visits into leads.
-
CPACost per acquisition
$23
Cost per acquisition equals spend divided by conversions
from $79lower is better
What each lead or customer really costs.
-
ROASReturn on ad spend
4.6×
Return on ad spend equals revenue divided by spend
from 1.3×higher is better
What every dollar of spend brings back.
Example account, first ninety days. CPA = CPC ÷ conversion rate.
Intent
Every click should have a reason.
Process
From first search to scaled spend.
Budget only scales once the numbers say it should.
- 01
Research
Market, competitors, keywords and the economics of a customer.
Opportunity map - 02
Target
Audiences, intent signals and exclusions that protect the budget.
Audience plan - 03
Create
Ads and landing pages with several angles to test from day one.
Creative set - 04
Launch
Tracking verified, campaigns live and pacing watched daily.
Live campaigns - 05
Measure
CPA, ROAS and pipeline tied back to every campaign and ad.
Weekly readout - 06
Optimize
Budget shifts, new tests and cuts to what isn’t paying back.
Test log - 07
Scale
More budget, new channels and new markets, once the maths holds.
Growth plan
Next step
Paid growth. Measured.
Share your current accounts or your growth target. We’ll show you where the budget is leaking and what we’d test first.
Turn clicks into customers