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Custom AI Applications

02 / 10AI Engineering

Illustration of a custom AI product: an operations dashboard with metrics and a chart, an assistant explaining a spike in refunds with sources, connected data sources, an invoice approval workflow and weekly automation analytics.

Not another chat box.

We build AI products around your users, workflows, data and business model.

The difference

The model is the smallest part of an AI product. The rest is interface, data, permissions, evaluation and the edge cases real users find on day one. That rest is what we build.

What we build

Seven kinds of AI product.

Different shapes, same standard: real users, real data, and an AI core that earns its place in the interface.

Multi-tenant products with onboarding, plans and usage-based billing, built around an AI core your customers happily pay for every month.

  • Multi-tenancy
  • Usage metering
  • Onboarding flows
  • Model cost controls

Company-wide workspaces where teams use approved models, shared prompts and connected knowledge, with SSO, audit logs and spend limits.

  • SSO & roles
  • Prompt libraries
  • Connected knowledge
  • Usage governance

Analytics that surface anomalies, answer questions in plain language and turn a chart into a next action someone can take today.

  • Natural-language queries
  • Anomaly detection
  • Narrative summaries
  • Scheduled insights

Extract, classify and validate data from contracts, invoices and forms, with a human review queue wherever confidence is low.

  • OCR & parsing
  • Field extraction
  • Confidence scoring
  • Review queues

Purpose-built apps for intake, triage, approvals and case handling, where AI drafts, routes and checks the work before people sign it off.

  • Intake & triage
  • Approval chains
  • AI drafting
  • SLA tracking

Tools that compare options, forecast outcomes and show their sources, so experts decide faster without handing over control.

  • Scenario modelling
  • Forecasting
  • Source citations
  • Explainable scores

Domain-specific products for healthcare, legal, finance, logistics and more, built around the regulations, data and vocabulary of the field.

  • Domain data models
  • Compliance by design
  • Expert in the loop
  • Industry integrations

Product architecture

Six layers. One product.

Requests travel down the stack, answers travel back up. Select a layer to see what we build there.

01 / 06

Users

Customers, internal teams and admins, each with different jobs, permissions and patience. We design for all of them.

02 / 06

Application

Web, mobile and API surfaces where AI shows up inside the work, not in a separate tab nobody opens.

03 / 06

AI Layer

Models, prompts, retrieval, tools and evaluations, versioned and swappable without rewriting the product around them.

04 / 06

Business Logic

Rules, workflows, permissions and billing: the layer that makes AI output safe to act on.

05 / 06

Data

Operational databases, vector stores and warehouses, synced and permissioned so the AI always sees the right context.

06 / 06

Infrastructure

Cloud, queues, caching and monitoring sized for real traffic, and for real model bills.

Product development process

From a sharp idea to a product people use.

Product, design and AI engineering in one team, so the model, the interface and the business case are shaped together.

  1. 01

    Product Discovery

    Users, jobs to be done, business model and the one metric the product must move.

    Product brief
  2. 02

    UX Architecture

    Flows and information architecture, and the moments where AI earns its place.

    Prototype
  3. 03

    AI Architecture

    Models, retrieval, tools, guardrails and a cost envelope chosen for this product.

    AI blueprint
  4. 04

    Engineering

    Frontend, backend and AI layer built together in short, demoable iterations.

    Working product
  5. 05

    Evaluation

    Quality, safety, latency and cost scored against real user scenarios.

    Eval suite
  6. 06

    Launch

    Staged rollout with analytics, monitoring and a feedback loop from day one.

    Live release
  7. 07

    Iteration

    Usage data and evals drive the roadmap, model upgrades and new features.

    Release cadence

Features

Everything a real product needs.

The parts nobody demos and every user notices. We build them in from the first release.

Authentication. Email, social and enterprise SSO sign-in, with MFA and session security handled from day one.

User management. Invites, teams, roles and profiles, so the product scales from one account to thousands.

AI workflows. Multi-step AI features wired into the product: draft, review, approve, act, with every step observable.

Memory. Per-user and per-workspace context that makes the AI feel consistent, with clear controls to forget.

Data integration. Connectors, syncs and imports that bring the right data in and keep it fresh.

Analytics. Product and AI usage analytics: adoption, outcomes, cost per feature and where users get stuck.

Permissions. Role- and record-level access that the AI respects as strictly as the interface does.

Billing. Plans, seats, usage-based pricing and invoices, including metering for AI consumption.

Admin tools. Back-office screens for support, configuration, feature flags and content moderation.

Observability. Logs, traces, evals and alerts across the app and the AI layer, so issues surface before users report them.

We don’t wrap AI. We build products around it.

Scroll the product apart: an interface people trust, an AI layer that does the work, and data that keeps it honest.

Next step

Ready to turn AI into a product?

Bring the idea, the workflow or the half-built prototype. We’ll help you shape it into something people choose to use every day.

Build your AI product

What's our client are say !

Excellent Service

Synapse rebuilt our pet-care store from the ground up. Launch was on time, conversions are up and the team still answers within the hour.

Founder, CYBE Pet Care

A True Partner

They challenged our brief in the best way. The new identity and site feel like us — only sharper. Our campaign traffic doubled in a month.

Marketing Lead, Darkside Apparel

Fast & Thoughtful

From wireframes to App Store in twelve weeks. Every screen was tested with real travellers, and it shows in our reviews.

Product Owner, Book Now Travel